High End Staging Secrets / by Sharon Blaustein

Whether you are a real estate broker or a homeowner who has sold your own home, you probably have heard about home staging services. Whether or not you're a believer in the magical results some stagers may promise, here are a few of our favorite tips and insider tricks to help you understand the strategy behind staging your home! 

While there are plenty of great articles about the benefits of staging your home, the main objective is simply to make your home appealing to as broad of an audience as possible. A home is a very personal space by definition, so not everybody might be amused by your novelty mug collection or wacky taste in wallpaper. The right home staging can transform a stale or empty listing into a modern, serene space that potential buyers will fall in love with.

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The Secret

The number one trick for success is not to make the space look “staged”. Our job is to make the prospective purchasers feel immediately at home and to help them imagine themselves living there. So it's all about selling a life style!

In our interior design portfolio, we prefer to use a toned-down palette, and this is especially the case with staging projects. We use shades of greys, taupes and natural woods to create an atmosphere that is elegant and impressive but still feels warm. We bring in pops of color through the curated accessories and art.

Books books books!

Books add a lot of warmth and character to a home without feeling overly personal, and they can make a great decoration tool. We love using them in a bookcase, obvious as that may seem, but they also are a finishing touch on a coffee or bedside table. Occasionally, we source them by their color for an aesthetically pleasing effect. There are some vendors who sell by shape, color or size such as Books By The Foot, which is a great resource if you're selecting texts to fit a specific look.

 These books were selected and organized in a way that would convey a sense of the personality of the fictional owner that was the inspiration for this  building .

These books were selected and organized in a way that would convey a sense of the personality of the fictional owner that was the inspiration for this building.

The Very Important Bar Cart!

A stylish modern bar cart fully equipped with actual bottles, wine glasses, a crystal decanter and bar accessories is a great addition to any dining or living room. It's that subtle hint towards things to come; indulging in a fantasy of entertaining in your beautiful new home with your loved ones. 

It's a great way to tie together a room in a way that looks believable, and bar carts can come in such a variety of styles, it won't be difficult to find one that complements the rest of your decor or makes a bold eclectic statement. Not to mention, if you keep it stocked with the good stuff, you'll be fully prepared to enjoy a celebratory toast once your sale is finalized! 

 

 While all of the elements in this  Hudson Square Penthouse  call to mind elegant living, the bar cart is an opportunity to include lifelike details to complete the scene. this  bar cart from RH  is one of our favorites!

While all of the elements in this Hudson Square Penthouse call to mind elegant living, the bar cart is an opportunity to include lifelike details to complete the scene. this bar cart from RH is one of our favorites!

A Bed That's Just Right

To create the perfect bedroom, we like to use modern upholstered beds with a low headboard. Selecting soft luxurious bedding is also an important step to creating the perfect layered look that invites you to unwind in. Materials and thread count matter, don't use anything that you wouldn't feel comfortable sleeping on yourself!  We then add lighting and accessories next to the bed to personalize the space. Books, candles and a beautiful framed picture will make the buyer feel right at home.

 Using the right neutral color palette can contribute to a warm atmosphere, which is especially important in a bedroom.

Using the right neutral color palette can contribute to a warm atmosphere, which is especially important in a bedroom.

Bathrooms

Easy to overlook, these spaces need to get attention as well. While there is usually less space for personal touches than in other rooms, the details all make a difference for the overall perception of a home. Soft towels, luxurious soaps and scent diffusers will all appeal to the buyers. Candles and a loofah can be placed on a ledge of the tub to complete the spa-like experience. And of course, absolute cleanliness is a necessity! 

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Outdoor Space is Not to be Taken Lightly! 

If your home or apartment has a rooftop, terrace or a garden you should celebrate it! It will be an important factor in anybody's biggest purchase and has the potential to be a very attractive feature that will differentiate your property. Landscaping is important, being sure to keep in mind what will work with your climate and not be too much regular upkeep while your home is on the market. We always prefer the clean lines of modern outdoor furniture, RH Modern makes the chairs pictured below, and then we add throw pillows in vibrant prints to brighten everything up. Don't forget the finishing touches, such as a colorful tray with a pitcher and glasses, and you've curated the perfect outdoor experience just begging for its next inhabitants to enjoy!

 You can go a little more wild selecting colors for an outdoor space, but always be sure to keep in mind the local weather, and select materials accordingly.

You can go a little more wild selecting colors for an outdoor space, but always be sure to keep in mind the local weather, and select materials accordingly.

Purchasing a home is oftentimes the largest investment a person or family will make. While there are many opinions and personal stories out there, both good and bad, about using staging services for your home, creating a space that people can visualize themselves living in undeniably important. We wish you all the best with your sale, and we hope that these tips have helped! If you'd like to learn more about our staging services please feel free to contact us!